He changed our lives.
Steve Jobs had a vision.
Like the world lost a John Lennon.
He demanded perfection.
He could rip his people, be tough to work for.
And led a technological revolution.
The personal computer.
A light bulb goes off
and he said, wow, I can put computers on every desktop.
The iPod.
When they first came out, people were like, oh, my God,
they're so sleek and sexy.
It was new, small.
I have to have it.
The iPhone.
I have an iPhone which is an extension of me and I love using it.
I was able to read text messages and send them.
The iPad --
People didn't know they wanted it or needed it and it turns out they did.
It's kind of like, well, we're going to make a portable music player.
I need that.
We're going to make a phone, I need that!
We're going to make a toaster, I need that!
Sync by YYeTs. Corrected by Alex28 and honeybunny / addic7ed.com
I'm Adam Savage and I'm Jamie Hyneman.
We're at the computer history museum in Mountain View, Ca.
You don't have to be a tech geek to appreciate the shrine
to the technology age.
It helps.
This is the perfect place to remember one of its founding gurus.
Because it would look a whole lot different around here
if Steve Jobs hadn't been around.
We're going to look at Steve Jobs' legacy in terms of things and ideas.
Ideas that will spur innovation far into the future.
And his big idea?
Right from the very beginning, was to change everything!
Do you have to be a difficult person?
A tough person to be a genius?
I don't know the answer to that.
He was very dictatorial.
He was very tough.
He had a very clear sense
of his own guts, his own instinct.
He was abrasive.
He was brash.
He thought he knew everything.
But the product he created were not elitist even though they were super cool.
All around the world people love these products.
It takes a tough man to make a tender bird.
Say what you want, but Steve Jobs was "the guy"
who envisioned a computer on every desk.
An earbud in every ear
and a device that would take multitasking to a whole new level.
He didn't just invision envision,
he made it happen!
...and we are calling it iPhone.
He was about humanizing technology in a way that made it extraordinarily easy
and it was a joy and pleasure to use.
His gut instinct was his genius.
And it's absolutely unteachable.
It's rare when someone can affect your life in such a personal way
and you don't even though them at all.
Genius is not about making complicated things.
It's about making complicated things very simple.
Making things simple and beautiful,
that was the genius of Steve Jobs from the very start.
He was born in 1955 to a pair of unmarried graduate students,
intellectuals who put him up for adoption.
He grew up with a loving, working-class couple in California's Silicon Valley.
Just like Harry Potter, Steve Jobs realized that he was a wizard,
even though he was being raised by Muggles.
Hybrid, one part geek and one part hippy.
It was the 60s.
When he was a teenager, he met a fellow techy, a hacker named Steve Wozniak.
They used the hours to tinker away with electronics in the Jobs' house.
I grew up in Palo Alto, not far from Steve Wozniak and Steve Jobs hung out.
It's legendary.
There's so many inventors in the bay area who start off in mayor mom's garage.
In 1972, Jobs headed to Oregon where he attended a small liberal arts college.
Turned on, tuned in and dropped out.
He listened to the Beatles, Bob Dylan, and took LSD and went to India.
When he returned to Silicon Valley in 1975 it was the dawn of the computer age
and Steve Jobs had a vision.
He ultimately hits upon this idea
that computer technology can be the source train seven dense,
that it can transform our lives,
that it can help us live on a different dimension.
But in the here and now of the mid 1907s computers were prehistoric and enormous
into back in the '60s and '70s, see what the computer looked like.
The size of an office.
Only the military and large banks could own one of these things.
The very first Steve Jobs' computer
was the brain child of his friend, Steve Wozniak.
Wozniak did the wiring and Jobs did the dreaming and be hold, the Apple 1.
No power supply.
No casing, just a beginning.
Jobs and Woz unveiled the prototype to their fellow tech geeks
at the home brew computer club in 1976.
Everybody kind of huddled over in a group
and you can go over there and talk about
building a 6502 in the first meeting where a saw Steve Jobs,
he was rushing around madly,
trying to listen in on every one of those conversations
that was going on simultaneously.
He had a real intensity to his demeanor.
Jobs' imagined a machine for the people.
And he said he was the man to make it happen.
The two steeves found and investor and formed Apple Computer Inc.
The name Apple, the friendly shape, the friendly advertising we did,
Steve was a genius at marketing.
It helped bring this whole category of device to the world.
Apple 1, morphed into Apple 2 which went further.
It was faster and had text display,
color graphics and its own plastic casing.
The first personal compute they are a human being, a normal human being,
a nontechnically human being could use.
I think Steve Jobs knew that he was on to something big, real big.
But the revolution was about to be sparked on the tail of something quite small.
The mouse.
Jobs' stumbled on the technology in 1979 while touring Xerox.
Their Alto computer has a mouse but let users interact with images.
On the screen that one little object, he sees the future.
I remember when computers were a bunch of codes.
You turn it on and you had to type a word or a set of code
letters or numbers, whatever,
and then that would lead to something else.
It was like, you though,
am I going to get the right code for the thing in the box to give me
what I want?
The mouse -- it was so simple.
Jobs' didn't invent it, he reinvented it.
Reinventing, making stuff better would become his career-long motto.
Meanwhile, Apple 2 sales are robust.
The company goes public in 1980 and Steve Jobs is suddenly worth $200 million.
This hadn't happened before, for a 25 year old, to be worth
hundreds of millions of dollars when he was still young.
He was dashingly good looking.
This new symbol of entrepreneurship.
Apple continues developing the mouse.
Their first computer feature one, the Lisa, released in 1983, is a flop.
Turns out people don't want to 10 grand for a PC
but Jobs' learns from his failure and Lisa gives birth to the Macintosh.
He was looking for something to put his mark on.
And he seized on this little Mac and Steve got the vision
that we were going to sell a million of these.
Instead of calling the monitor a monitor, we called it a desktop, not a screen.
Why?
Everybody knows what a desktop is.
Little icons on the Macintosh would represent a page.
Everybody knows what a paint bucket does.
The one that looks like an eraser, click on it and it erases.
All the things that remove the technology.
The development of the Mac is surrounded by corporate intrigue.
Yes, Jobs is brilliant but notoriously difficult.
The board wants more of a grown-up to keep their young visionary in check.
They were not going to trust their investment to a hippy like Steve Jobs.
So from early on, the money men brought in older,
experienced executives to actually run the business of Apple computer.
Jobs himself recruits John Scully,
former president of Pepsico to become the new CEO.
They get along well, at first.
But Scully wants to market the Mac to corporate America taking on IBM
while Jobs' sees the Mac as a consumer product
and believes it will define Apple's future.
He works his a-team maniacally.
They tell people they are pirates.
The rest of Apple was the Navy, and they literally fly the pirate flag.
He could rip into people and be tough to work for but he was to charismatic
and people at Apple put up with this incredibly demanding culture
because they knew working for him was a once-in-a-lifetime opportunity.
Steve was content to work 100-hour weeks to get this done
but his team couldn't.
There was a lot of friction and tension.
And there was inside Apple, a feeling that Steve was not ready
to manage a division or to be a high-ranking official inside the company.
When the Mac is released in early 1984, sales are underwelshing.
Is Steve Jobs hits the wall, hard.
And the Macintosh is a flop.
And his stock within Apple is diminished
because he's focused on creating this new machine that has failed.
Eventually, things get better for the Mac but they get a whole lot worse
between Jobs and Scully.
By early 1985, the two aren't even talking.
I got them together to try to resolve the issue.
At that meeting Steve got very emotional and started crying and
I started to look at Scully, sort of steel eyes that he saw weakness in Steve
that held probably use against him and he went to the board and said,
I believe, this guy is unstable and we need to take action here.
Sooner or later, titans are going to clash.
Something's got to give and with that, it was Steve Jobs.
Out the window he went.
The visionary pirate is being forced to walk the plank off his ownership.
He's devastated.
It was about 2:00 in the morning and I got a phone call
and Steve was sobbing on the other end of the phone, upset.
He said, I've been pushed to the sidelines.
But failure only strengthen his drive.
The next re-invention was a big one -- himself.
Visionary, genius, guru, artist.
Words that get thrown around a lot when you're talking about Steve Jobs.
He was also a storyteller.
He intuitively understood that people create personal bonds with things
when they know their stories.
When he got bounced from Apple
it took him a few years to find a new one to tell.
This time instead of telling the story of computers his new team
used computers to tell the story of some toys.
It turned out pretty well.
His best story yet.
November 22nd, 1995, audiences across America are
lining up for a ground-breaking movie
that will change the film industry forever.
"Toy Story."
It would knock your socks off.
Never seen a computer-generated movie like this.
The story was incredibly moving.
The world is dazzled by the very first release
from a small unconventional film studio
called "Pixar" with Steve Jobs at the helm.
He got sucked into to beauty and the sort of retina explodes.
For the first time,
computer characters are warm, cuddly, relatable.
These were animated characters but they seemed like
they belonged in our family or that we'd have them in our house.
It's the big comeback Steve Jobs has been waiting for.
But it has taken Jobs and Pixar nearly ten years to get this far.
And it almost didn't happen at all.
After he got the boot in 1985, he sold all of his Apple shares but one.
He had millions of dollars burning a hole in his pocket.
Anyone but Jobs might have retired.
He went through a real period of personal crisis.
And there's a period of time, hard to imagine today,
when he was more or less a laughing stock of silicon valley.
I said, Steve, keep your vision intact and you'll be fine.
Just keep going the way you are.
At the time, Steve's obsession was to build the best possible new computer.
What impact will the compute very on the computer industry?
We think more in terms of what will the impact be on the people that use it.
Scouting for the most advanced graphics,
he ran across Pixar.
When it comes to Pixar, Steve Jobs was really an accidental visionary.
He bought the company, expecting it to be another computer company like Apple.
And Steve Jobs was not that interested at the time in computer animation
and as it turned out he saw what the gang were doing and he liked it.
Pixar was a computer before it was a company.
Developed under the direction of George Lucas to enhance special effects
for movies like Star Wars.
But pick Star's inventors and
Steve Jobs believed the technology can do much more.
At first people said, digital animation, impossible.
Too much computer time.
Too awkward.
It would be too expensive to bring it to market.
But Jobs and his team stick to their vision.
In 1991, Pixar gets its break.
Signing a deal with Disney to produce three full-length computer-animated films.
I love the "Toy Story" series.
I just do.
"Toy Story" followed by one hit after another.
We were all proved wrong, yet again, by Steve Jobs.
He had it figured out that this was going to be a big thing.
And he was going to help make it a big thing.
I don't just love the "Incredibles". I love Pixar.
I love what they're about, what they do and what they stand for.
The product they put out.
The product respects the audience.
It's bigger than Steve Jobs could have imagined.
In 2006, Disney buys Pixar for $7.4 billion.
This mouse proves to be more lucrative for Jobs than this one.
Pixar with millions and the payout was billions.
That's all you need to know.
Perhaps Jobs' greatest contribution to Pixar
was recognizing its hidden potential and standing by his investment,
something he would do again and again after his return to Apple
in 1997, after buying Nexus Technology.
He was somebody who saw technology, which was faceless,
cold, mechanical, and saw in it the promise of a world that is warm,
that reaches out that touches people
and that's what the computer revolution is all about.
Touching people.
Jobs' sequel takes him from play things to play lists
and the world becomes his theater.
What's on your playlist?
Uh, you know, definite, the usual.
Before Steve Jobs did the word play list exist?
When I was a radio deejay we used play lists.
He gave us an entirely new way to listen to music.
He didn't invent the mp3 player he just saw possibilities in it
that others had overlooked.
He made it simple, sturdy and sexy.
Look at this thing.
And he didn't just change the way we listen to music
he changed the entire music business.
He changed everything.
Steve Jobs came of age in the heyday of rock n' roll and he was a music junky.
He was a fanatic object Bob Dylan and the Beatles
and I think that love for music shaped
some of his interests as he returned to CEO of Apple
and thought about he he could revitalize the company.
As Jobs' begins his second tour at.
In the late '90s he fuses music
and computers to created a revolutionary new gadget.
This amazing device holds 1,000 songs.
It fits right in my pocket.
In October of 2001, Apple launches the iPod, the rock star of all music players.
This thing was not just a music player.
It was a sculpture.
It was something that you wanted to touch it and interact with it.
The latest fruit of the Apple tree immediately becomes an object of lust.
You didn't know you wanted it until you saw it in your friends' hand
and all of a sudden you realize how great it was.
How exciting.
It's so convenient to have all of your music in your pocket.
Just crazy.
It was great.
Like the coolest thing, I don't know, to hit my pocket in a while.
There's no buttons, really.
You -- it was like a touch and something miraculous happen.
You scroll -- I feel like Steve Jobs should have a gang sign.
Like this is a gang sign.
The headphones became a style icon.
You would wear them on the street and you're immediately an Apple person
and you wear them and you're a on the subway little bit cooler
than everybody else at first if you're a Apple person.
Music is transformed into an almost exclusively private experience.
I grew up in the '50s.
I was a member of the juke box generation.
This is my juke box thanks to Steve.
But the iPod has a problem.
Fans turn to websites like Napster where they can download songs for free
and that spells trouble.
Not only for the music industry but for the artist who want exposure
while protecting their livelihood.
Some were saying welcome by downloading music for free we're doing you a favor.
These people are knowing about you.
And that's the most ridiculous thing I ever heard in my life.
Everyone's scrambling and figuring out what do we do?
Sue Snev sue the 14-year-old kid on his mom's computer stealing your music?
Music travels by word of mouth and word and it's impossible to hold it back
when you have people making millions and millions of dollars off of something
that is your livelihood and you're getting nothing out of it that's just unfair.
What the music industry needs a touch of genius.
There needed to be an outside perspective
that could come in and shake things up.
The business would become to stagnant
it really needed to jump forward like light years.
Jobs not only finds a way to level the playing field,
he establishes ground rules for a whole new game.
He said, I want all of your songs for the same price, $1.
And they said, what?
We can't do that.
Some songs are worth more than others.
He said, it gets too complicated.
They have to worth $1 each.
Some 'record companies he got them to agree,
never been done before, but he did it.
So the iTunes music store is what we'll call this.
In April of 2003, Apple launches the iPhone Store,
an intuitive online mecca for music.***
The landscape of the music industry
just completely changed and was stable again.
It was like, you knew that there was a source of revenue from the
sharing of your music all of the sudden and that was beautiful.
That was great for us.
No longer required to buy full albums fans cherry-pick their favorite song,
create play list and start the shuffle.
Suddenly you discover these jams, you find new songs and I believe that this generation
that grew up in the age of play lists, that grew up in the age of shuffle
has broader tastes in music because of it.
While Apple is flying high on the success of iTunes,
the rhythm of Jobs' own life is interrupted.
In July of 2004, he under goes surgery to remove a malignant tumor
in his pancreas.
If anything, I think it helped to accelerate his timetable,
realizing he had a finite number of days on the earth.
Jobs' pushes forward adding the mini, shuffle, and nano to his iPod empire.
From the time it launched ever everything got smaller,
slimmer, sexier, tiny and shrinking.
The incredible shrinking iPod earned Apple a parody on "Saturday Night Live".
Okay, wait a minute.
Steve Jobs, I don't think you're really holding anything.
I am, iPod invisa. It holds 8 million songs.
The iPod would soon hold TV shows, music videos, even feature films,
all downloadable on iTunes globally.
Whether it was in Asia, Australia they were able to interact with music
almost instantly as people could in the U.S.
The iPod is so popular, even its commercials are capable of catapulting careers.
d One, two, three, four, tell me that you love me more d
You look at an artist like "Spice"
and her song "One, Two, Three, Four"
I mean this is the song that...
It cracked the bottom part of the Billboard chart
but it started running in Apple commercials and like the next week,
it's at like number 20.
Boom, number ten.
Harry Schum, the star of the hit TV serious "Glee."
But you might not recognize him here, in Apple's dancing silhouette commercial.
I always heard that Steve Jobs has to prove it.
He's particular and he wants thing simple and
I think that's what shaped the form of silhouettes.
A person dancing, maybe doing extraordinary moves, but a silhouette.
So it made you feel that, hey, I could be one of those people holding
the iPod having fun and I thought it was so genius.
But not everybody is a fan of Apple's growing influence on the music world.
iTunes almost single-handedly wipes out traditional music stores.
Tower records declares bankruptcy.
The national music chains... and plus
There have been some holdouts to iTunes.
I can understand their point.
Why is my song worth the same as some, you know, Bavarian folk tune.
It's not.
This is pop music.
I'm Kid Rock.
But the music industry is no match for Steve Jobs.
Now defining itself as more than any single product,
Apple drops the word "computer"
from its official corporate name.
You just look at your Apple product more than you would look at something else.
You don't sit there with you remote control add home and just like ogle it and
sort of just mentally feel it up.
But you do with Apple products and you did with the iPod.
Steve Jobs and Apple become the global ambassador of cool.
President Obama gives one, preloaded with all the music that he loves,
to Queen Elizabeth and a blank iPod is nothing compared to a loaded iPod.
Music defines our lives and Steve made it highly portable and easy to access.
It's a pretty big gift.
But for Jobs, just a stocking stuffer compared to the gifts to come.
Look at how lovely these things are.
I mean, even when they're off they're just beautiful to hold.
In their design, Jobs' went for simplicity above all else.
If he had a mantra it could have been "simple."
Simple it seems like his unspoken rule was one button or less,
even going all the way back to the first mouse on the first Mac.
One button.
And the most iconic of them all is probably the one button right here.
And that device, big screen, little button, nothing else,
blew up, yet, another entire industry,
maybe even more than the iPod affected th music business.
Every once in a while a revolutionary product comes along
that changes everything.
On January 9th, 2007, the bomb dropped.
The iPhone came on the marketplace it totally blew the market away.
You could do anything you wanted on it.
Steve Jobs introduces what many consider to be his most revolutionary product.
An iPod, a phone,
and an Internet communicate.
One device!
And we are calling it iPhone.
The revolution really began with the iPhone.
It took this idea that had been in the air,
like someday you'll have your computer in your pocket.
And turn it into a reality.
What we want to do is make a leap-frog product
that's way smarter than any mobile device
has ever been and super easy to use.
It was so powerful.
It had more computer power in all of NASA in 1969
when they put two men on the moon!
Imagine, having the entire computer power of NASA right in your hand.
Even the famously immodest Jobs can't predict how
transformative his new piece of tech no wizardry will be.
I think the iPhone may change the whole phone industry.
In some sense the iPhone changed the world.
It changed everything.
This is about blogging protests in realtime.
This is about getting news about your grandmother in realtime
it's about seeing people you haven't seen in years
through a device that you're holding on to and that's what's powerful about
having something so connected in such a really meaningful way at all times.
Jobs micromanages every step of the iPhone's development,
rejecting several prototypes.
The thing you have to understand about Jobs is that
he was the world's greatest control freak.
He pushes his team to the edge and beyond.
Engineers come in and show him things and he'll say, "No. We can't do that."
"It doesn't work." They'd say "Well, we haven't really problems making it do this
and --" Don't come back until it works right.
The iPhone is infused with simplicity and beauty.
The hallmarks of Jobs' design philosophy.
The perfect marriage of form and function.
It's beautiful, it's gorgeous, and every time I look at it,
every time I feel it, I touch it, it has enormous aesthetic reward.
And it is enormously practical.
My kids grab my iPhone and immediately know how to use it
and my kids are 3 and 2.
Perhaps the iPhone's biggest draw?
The touch screen.
It's the culmination of Jobs'
life-long believe that the hand is the most human interface with the computer.
We're going to use the best pointing device in the world.
We're going to use a pointing device that we're all born with -
born with ten of them. We're going to use our fingers.
It works like magic.
Steve was always absolutely incredibly interested in hands.
In fact, he would stand in meetings and sometimes be
sitting there looking at his hands.
The mouse is the beginning of
using the hand to interact with digital information.
So now it's down to a finger.
Jobs didn't invent the touchscreen but once again,
rerecognizes an emerging technology as the future.
And brings it to the world.
First it's the mouse.
Second, was the click wheel.
And now we're going to bring multitouch to the market.
The iPhone also introduces the world to apps,
software that can be designed for every niche
of life and launched with the touch of a finger.
Yup, there's an app for that.
People want to use applications.
It enriches our lives.
It expands our capabilities.
We can reach out and do more things.
As with the music industry,
Jobs' skill is a relentless negotiator forces wireless
companies to adopt an entirely new business model.
He insists over maintaining total control of the design,
manufacturing and marketing of the phone and industry first.
Those that resist, eventually fall out.
Can you imagine the confidence of this guy
to walk into these cell phone companies,
biggest in telecommunications and he says
this is how you're going to start doing business now.
Can you imagine what it's like to be in that person's head?
Like.. "I Can't".
This is what was amazing about Jobs.
He had some swagger.
Demand for the iPhone goes global.
In just over a year, 10 million iPhones are sold,
inspiring a fanatic following once reserved
for rock stars and Hollywood celebrities.
We came here from France to get your iPhone.
I can't live without my iPhone, which is, you know, it's true
each introduction with the new iPhone with Jobs and
his signature black turtleneck, jeans and sneaker, is a worldwide news event.
And I real now, isn't?
It's real.
Especially when people turn their wi-fi stuff off.
It generated the same kind of an excitement that you would get from concerts.
He was in that groove.
And understood who his audience was.
The iPhone only expands that audience.
For those with disabilities, it's a miracle device.
d As I can't imagine love without you d
It allowed me to touch the various places
on the actual phone and it will give you feedback to know where you were.
I was able to download books.
I was able to download music.
I was able to read text messages and send them here.
Here's a text message.
I didn't get to see you before you kick off.
I hope you got some rest on the plans and continue to get rest.
Your body deserves it.
Love you.
So I just write him
capital K.
Capital F.
Capital I.
Your message, I love you back, smiley.
It was excited to know that millions of blind and
deaf people and those with physical disabilities were able to do it instantly.
The massive power and unprecedented popularity
of the iPhone pushes Jobs from visionary to iGenius.
But unfortunately, the man who seems to have a solution for almost everything
is increasingly haunted by his most personal challenge.
I now have the liver of a mid 20's person who died in a car crash and
was generous enough to donate their organs.
And I wouldn't be here without such generosity.
So I'm vertical.
I'm back at Apple.
Loving every day of it.
It did inspire him.
It did motivate him to work more and faster and create more things and,
in fact, his creative output over the last five and six years is probably
his greatest is most prolific period.
Running out of time but not drive,
Jobs writes his next chapter and it's a page-turner!
Okay, so we called Steve Jobs a guru a few times already.
Let's think about that.
People can definitely go overboard about their enthusiasm
for the man and his company.
And I admit, I'm partly guilty of that.
But that was also part of Steve Jobs' grand plan.
Over the years, he created this self-contained ecosystem where
your device was your partal into this universe, like a badge of membership.
And the king of that universe was Jobs himself, equal parts CEO and rock star.
The devices, the company, the man himself, the corporate world
has never seen anything like it.
And maybe never will again.
It's like it's the holy grail.
Yes.
To me, a brand is one simple thing.
And that is, trust.
Steve Jobs was Apple.
And Apple was Steve Jobs.
He trusted that he knew what we needed before we did.
They look so good you kind of want to lick them.
You know, on wall street they have focus groups where
they have people and they try to test out products and
you have to fill out a questionnaire afterwards.
Steve Jobs says, bah humbug,
take a product and give it to a kid and in two minutes,
you know whether it's a hit or a failure.
Steve's passion and joy about all things Apple made him a consummate showman.
Look what happens.
And enabled him to sell, sell, sell.
This is where the world's going.
Look how tiny this is.
The cult of Apple was in all of us.
It's about humanizing technology in a way that made it extraordinarily easy,
intuitive and an absolute joy and pleasure to use.
And when you do that, as a brand, you make people love you
because they feel that you as a brand get them.
And you really are creating
something to put them at the center of the experience.
Even the ads were designed to be iconic.
Hello, I'm a Mac.
Hello, I'm a PC.
Apple's plan was simple.
Leave PCs in the dust.
And if there was any doubt as to who that would happen,
even after the megasuccess of the iPod and the iPhone,
Jobs hit the trifecta with his next paradigm shifter.
A truly magical and revolutionary product.
The iPad.
What this device does is extraordinary.
You can browse the web with it.
It's the best browsing experience you've ever had.
It's phenomenal to see a whole web page right in front of you.
No more worrying about operating systems.
Now, apps do it all.
And all those other electronic devices you had?
Recycle them.
The introduction of the rollout,
the acceptance of the iPad was one of the fastest
consumer products in the history of mankind.
Steve Jobs had created an ecosystem,
one in which all things Apple were interdependent.
Once you enter the Apple world through one of its products you
were likely to move right in.
So the ecosystem of content, apps, books, music, movies,
games, iTunes, the App Store, the Mac store.
There's so many things you can do with these devices.
For a time, Apple became the planet's most valuable company.
Bigger than Microsoft and Intel combined.
Vindication for someone who was once kicked out of his own company.
Steve Jobs was focused, intense, driven.
Some even say, mean.
He could not tolerate mediocrity.
He was intimidating at times.
Very nerve-wracking.
He demanded a lot.
If he felt you were trying and you were not a bozo, which was a big word of his,
he would give you a lot of time and attention.
Guys, we're done.
And how about all the Apple retail stores?
An irresistible haven where
people can touch and feel everything and can take a seat
at the genius bar to solve their problems.
In just over a decade, there are more than 350 of these temples
to Apple across the world.
We're not just going to sell products.
We're going to help our customers and
we're going to help customers using windows, which is sort of interior product,
move up to a Mac and we'll show them how much better it is.
Under his competitive focus, Apple continued to flourish.
But Steve Jobs was increasingly gaunt and getting sicker.
But he remained firmly at the head of his company.
We got some really exciting stuff to share with you.
Before we do, I just wanted to mention this
new fear set in.
Could Apple be Apple without him?
Occasionally, the stock fell.
Proof positive that he and his company were one.
But Steve Jobs continued to plan for the future.
Your work is going to fill a large part of your life
and the only way to be truly satisfied is to do what you believe is great work.
And the only way to do great work is to love what you do.
If you haven't found it yet, keep looking.
And don't settle.
As with all matters of the heart, you'll know when you find it.
His revolution, now fully set in motion, Jobs issues a challenge to the world.
Death is very likely the single-best invention of life.
It's life's change agent.
It clears out the old to make way for the new.
When Steve Jobs gave the commencement address at Stanford University in 2005,
he had to have suspected the ride
was going to be over well before he would have liked.
In general, people diagnosed with pancreatic cancer die within a year.
Steve Jobs lived with the disease for seven years.
In August of 2011, too sick to continue his duties, he stepped down from Apple.
And then, six weeks to the day, Steve Jobs was gone.
And mourned across the globe.
d I'm underneath it all tonight d
d out my window there's a million lights d
d thousand hearts feeling just like me d
d man, it feels like heaven out here in the street d
Steve, the man, is gone, but what he left behind is extraordinary,
particularly in inspiring every other potential Steve Jobs out there.
Camille was in the Stanford class addressed by Steve Jobs
and was planning to find a job in the corporate world.
But then, she heard that speech.
Your time is limited, so don't waste it living someone else's life.
And everything changed.
I had been volunteering for a nonprofits since I was 18.
And I thought, what if I could put together these three things I have.
A business background, a love for technology and this want to do good.
Camille took action.
Co-founding an organization called "Empowering"
she says Steve Jobs inspired her to carve her own path.
Stay hungry.
Stay foolish. It's impossible
to know how many people he influenced directly or
indirectly but it's certain that the Steve Jobs ripple effect
will continue in some degree, forever.
He didn't invent the computer or the portable music player or the smartphone.
But Steve Jobs sure transformed our thinking from "Do I really need this?"
to -- "I can't live without it."
His absence will be felt and we'll all benefit from his legacy.
With Steve Jobs we lost more than just a friend and innovator.
We lost the person who was the engine, the engine of this revolution,
and the person that personified it.
He was the face.
500 years from now people will talk about the introduction of personal computers
and all that came with them and how it changed the world in every way.
And Steve was at the forefront of it.
He never really went out there like he wanted fame.
He wanted money or anything like that.
He just wanted to make good products.
I think every time you hear that thing on your phone or your iPad,
you remember him.
He has inspired millions and millions of people.
They got a really good team at Apple but Steve, himself,
that passion and energy, that ability to rally the troops and
make it happen will never be replaced.
It's true.
One person can really change the world.
And we just -- you just don't see that very often.
Somebody once said to follow the path others have laid before
you is a reasonable course of action.
And therefore, all human progress is made by unreasonable men.
Well, Steve Jobs was an unreasonable man.
Hopefully, our little journey into his life will inspire you
to go out and be unreasonable as well.
As the man himself said stay hungry, stay foolish.
And one more thing... Thanks Steve!